Dramatic portrait
BLACKLINE STUDIO
//
UX / UI
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Product

DESIGN

I turn complex ideas, tangled workflows, and inconsistent builds into coherent digital products, from strategy to production.
VIEW WORK
[ Trusted by ]
IHG Hotels & Resorts
Georgia-Pacific
AES
Omnia Partners
Southern Company
InterContinental Hotels & Resorts
Regent
Hotel Indigo
Iberostar Hotels & Resorts
Villatel
Havertys Furniture
NAPA Auto Parts
Shaw Floors
FloorVana by Shaw Floors
Krispy Kreme
[ What I do best ]
the FOCUS.
I’m typically brought in when the stakes are high, the product has real depth, and surface-level design isn’t enough. From defining new experiences to reworking established platforms, and the systems behind them, my focus is turning chaos into clarity.
Complex product architecture
Multi-role platforms, dense workflows and data-heavy interfaces designed around how the product actually needs to work.
Product rescue + redesign
When a product has grown faster than its UX, I audit, preserve what works and rebuild around a clearer product model.
Design systems that ship
Variables, tokens, components and production-minded patterns built to keep design and implementation aligned so the system ships.
AI product behavior
Generation states + confidence - designing the behavior around AI so it becomes part of a trustworthy product, not just another prompt.
Design system governance
Rules that hold when a team is moving fast and nobody is watching.
[ Blackline build ]
Brief transformed.
[ Featured project ]
Blackline Build

The studio's own operating system: Figma as the source of truth, a governed pipeline from brief to delivery, and a client review surface. Built to run the studio — and being built into a product.

View the build
[ Featured projects ]
THE WORK.
IHG — Rebuilding the page where a booking becomes revenue
IHG Hotels & Resorts
Senior Product Designer
2022 — 2023
$26.5M
Projected first-year revenue on desktop from the payment page redesign, alongside 73.6K additional bookings.
ihg-payment-redesign
AES — Eighteen websites, one system
AES
Lead UX Design · Information Architecture
2025
18 → 1
Eighteen regional websites across fourteen countries unified under one scalable design system.
aes-digital-ecosystem
Omnia Partners — A portal partners stopped routing around
Omnia Partners
UX Design · Creative Direction
2021
$50B
Transaction volume the redesigned partner portal was built to support, with dashboards for contract savings, supplier opportunity and pipeline health.
omnia-partners-connect
View all workSix case studies · eighteen more screens in the gallery→
[ Chris F. · Rialto Vacations ]
I continue to return to Bobby as he delivers excellent work, quickly, consistently exceeding expectations.
[ Christopher D. · OTTO Reply ]
Bobby Papson demonstrated exceptional strategic design discipline and translated complex governance architecture into an executive-ready institutional framework with rare clarity and precision.
[ Scott N. · NestTracker ]
He was extremely responsive, asked great questions so he completely understood the project, and his output was top notch — everything we asked for and more.
[ Matt M. · Wander Llama ]
Bobby once again delivered excellent designs in an extremely timely fashion for my business.
[ About the studio ]

Small by design.
Senior by default.

Discipline
Product & systems design
Studio model
Principal-led studio
Experience
10 years
Job success
100%
10
Years designing complex digital products
100+
Projects across various industries and platforms.
[ Get in touch ]

Tell me what you're building.

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