Rialto Vacations — Booking a timeshare like a hotel
A full B2C redesign of a timeshare travel marketplace — search, resort detail, room selection and checkout rebuilt for clarity, trust and conversion.
The redesigned checkout — guest information, then payment — with total costs, taxes and cancellation terms visible the whole way through.
[ The problem ]
Booking a timeshare rental should feel like booking a hotel. On the old site it did not: search and resort pages were dated and hard to compare, and checkout buried travelers in dense forms with unclear pricing. In travel, unclear pricing is not a cosmetic issue — it is the moment trust leaves.
[ Goals ]
Comparison — travelers scan rooms, pricing, amenities and location without effort. Context — the map, the resort and the details stay together. Transparent checkout — costs and cancellation terms visible at every step. Mobile speed — book on the go without pinching or hunting.
Approach
I redesigned the journey in the order travelers experience it. Search and discovery first: a split view balancing resort information with an interactive map, so location context is part of the comparison rather than a separate tab. Then the resort page, rebuilt as a logical, digestible sequence — rooms, gallery, fees, amenities, location — with a persistent booking module holding dates, pricing and availability while guests scroll. Checkout came last: two structured steps with an order summary that never disappears. A design system underneath keeps all of it consistent, desktop and mobile.
[ Scope and constraints ]
[ The work ]
The surfaces.
Resort detail
Answer a traveler's questions in the order they ask them.
Rebuilt as rooms, gallery, fees, amenities and location in sequence, with a persistent booking module keeping dates, pricing and availability visible while guests scroll.
Exploration to selection without losing context.
[ The system underneath ]
[ Results ]
2 | Checkout steps, down from a wall of forms 5 | Surfaces, search through payment 1 | Order summary, visible end to end
The marketplace now reads like a modern travel product: faster comparison, a resort overview that answers questions in order, and a checkout with no surprises. The persistent booking module and order summary do quiet work throughout — the price a traveler saw is the price they confirm, which is what trust looks like in an interface.
What I carry forward
Rebuilding checkout to two steps taught me that reducing drop-off is rarely about fewer fields — it is about never letting the total, the terms or the traveler's confidence out of sight.